lifestyle hotel



Santa Monica Proper





Project: Santa Monica Proper, Santa Monica, CA

Client: 710 Wilshire, LLC


Santa Monica Proper is the adaptive reuse of an historic landmark building and adjacent new construction to create a 271-room hotel with approximately 10,000 square feet of ground floor retail and restaurant uses. YCG worked on concept and design development, entitlement strategy, the hospitality program and amenities, hotel operator selection, hotel management agreement negotiations, identification of joint venture partners, partnership agreements, financing, development and other aspects of the project to ensure a successful outcome.

The hotel has received extensive travel, design and development recognition.

Travel + Leisure It List 2020: Best New Hotels in the World

Condé Nast Traveler Hot List 2020